Is It Possible to Market Casino as Anything Other Than “Salsa”?

Most people are introduced to the dance of casino under the label of “Cuban salsa” or simply “salsa.” Indeed, though casino is the actual name of the dance, it’s rare to see just the word “casino” used to market classes for this Cuban dance today. Even though casino is not salsa, given the popularity of the term “salsa,” can we even get away from using this label?